Last updated: 1/1/2026
Digital Dealer Innovations (“we,” “us,” or “our”) provides software used by automotive
dealerships to process vehicle transactions, including identity verification and electronic signing
of documents (the “Service”). This Privacy Policy explains how we collect, use, disclose, and
safeguard personal information handled through the Service.
Our customers are dealerships and related businesses (“Dealers”). The individuals whose
information we process are typically the Dealers’ customers (“Consumers”). In most cases, we
act as a service provider or data processor on behalf of the Dealer, who is the primary
controller of the information. This policy describes our practices in both roles.
1. Information We Collect
From Dealership Management Systems (DMS)
Through API integrations with our Dealer customers’ DMS platforms, we receive:
• Contact information: name, mailing address, phone number, email address.
• Vehicle information: vehicle identification number (VIN), make, model, year, trim,
mileage, purchase or lease details, and related transaction data.
From State Databases
Through API integrations with state motor vehicle and identity-verification databases, we
receive:
• Driver’s license information: license number, issuing state, expiration, and related
identifiers.
• State-issued identity data returned by the database for verification purposes.
Use and disclosure of driver’s license and motor vehicle record information is restricted by the
federal Driver’s Privacy Protection Act (DPPA), 18 U.S.C. §§ 2721–2725, and by applicable
state laws. We access and use this information only for permitted purposes, including verifying
the identity of a Consumer in connection with a vehicle transaction initiated by the Dealer.
From Consumers Directly
When a Consumer interacts with our e-signing workflow, we may collect:
• Electronic signatures and signing metadata (timestamps, IP address, device/browser
information) as required for a valid electronic signature under ESIGN (15 U.S.C. § 7001)
and UETA.• Any information the Consumer provides when viewing, signing, or questioning
documents.
Automatically Collected
• Log and device data: IP address, browser, operating system, timestamps, and actions
taken within the Service.
• Cookies and similar technologies in our web interfaces (see Section 7).
2. How We Use Information
We use the information described above to:
• Deliver the Service to Dealers, including creating transaction records and populating
documents;
• Verify Consumer identity against state databases as directed by the Dealer;
• Generate, deliver, and track electronic signing of transaction documents sent to the
Consumer’s personal email address;
• Maintain audit trails required for legally valid e-signatures;
• Operate, secure, monitor, troubleshoot, and improve the Service;
• Detect and prevent fraud, abuse, and unauthorized access;
• Comply with legal obligations, including DPPA, ESIGN/UETA, and applicable state and
federal law.
We do not use Consumer information for our own marketing, and we do not sell personal
information.
3. How We Share Information
We share information only as needed to operate the Service:
• With the Dealer that initiated the transaction (they are the party the Consumer is doing
business with);
• With state databases and identity-verification providers in order to perform the
verifications the Dealer has requested;
• With our e-signature and email-delivery providers to transmit documents to the
Consumer’s email address;
• With infrastructure and service providers (cloud hosting, logging, monitoring,
customer support) under written contracts requiring confidentiality and appropriate data
protection;
• For legal reasons: when required by law, subpoena, court order, or to protect rights,
safety, or property;
• In a business transfer: in connection with a merger, acquisition, financing, or sale of
assets, subject to this policy.
We do not sell personal information, and we do not share it for cross-context behavioral
advertising.4. Data Security
We maintain administrative, technical, and physical safeguards designed to protect personal
information, including:
• Encryption at rest for all personal information stored in our systems;
• Encryption in transit (TLS) for data moving between our Service, DMS systems, state
databases, and Consumers;
• Access controls, authentication requirements, and least-privilege principles for our
personnel;
• Logging, monitoring, and audit trails;
• Vendor due-diligence and contractual data-protection requirements.
No system is completely secure. While we work to protect personal information, we cannot
guarantee absolute security. If we learn of a security incident affecting your information, we will
notify affected parties as required by applicable law.
5. Data Retention
We retain personal information for as long as needed to:
• Provide the Service to the Dealer;
• Maintain the audit trail and signed-document records required by ESIGN, UETA, and
applicable state law;
• Comply with legal, tax, and regulatory obligations;
• Resolve disputes and enforce agreements.
Retention periods for specific categories of information are set out in our agreements with
Dealers. When no longer needed, information is deleted or de-identified.
6. Your Rights
Consumers
Because we typically process your information on behalf of a Dealer, we direct requests to
access, correct, or delete personal information to the Dealer that initiated your transaction. You
may also contact us at info@digitaldealerinnovations.com and we will either respond directly or
route your request to the appropriate Dealer.
Depending on where you live, you may have additional rights:
• California (CCPA/CPRA): You have the right to know, access, correct, delete, and limit
use of sensitive personal information (which includes driver’s license numbers). You also
have the right not to be discriminated against for exercising these rights. We do not sell or
share personal information for cross-context behavioral advertising.• Other U.S. states (including Virginia, Colorado, Connecticut, Utah, Texas, and others
with comprehensive privacy laws) provide similar rights to access, correct, delete, and
opt out of certain processing.
• DPPA: Driver’s license and motor vehicle record information is subject to federal
restrictions on use and redisclosure.
Dealers
Rights and responsibilities regarding information processed on your behalf are governed by your
agreement with us.
7. Cookies
Our web interfaces use cookies and similar technologies to keep users signed in, remember
preferences, and measure usage. You can control cookies through your browser settings;
disabling them may affect functionality.
8. Email Communications
We send transactional emails — including e-signing requests and document-delivery
notifications — to the Consumer email address provided by the Dealer or Consumer. These are
necessary to complete the transaction and are not marketing communications.
9. Children’s Privacy
The Service is not directed to children under 13, and we do not knowingly collect personal
information from them. Consumers are expected to be adults entering into a vehicle transaction.
10. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We
will update the “Last updated” date above and, for material changes, provide additional notice as
required by law.
11. Contact Us
For questions about this Privacy Policy or our data practices, or to exercise any rights described
above, contact:
Digital Dealer Innovations
Email: info@digitaldealerinnovations.com
Address: 7300 Metro Blvd. Suite 210, Edina, MN, 55439